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What do missed calls cost an electrical contractor?
Count the calls you can't hear.

Electricians often work in loud places, wear gloves and keep phones away from live panels, so calls go unanswered. The default job value here is Angi's average repair. Panel upgrades, EV chargers and rewires are worth far more, so if you do those, change the number.

Run your numbers

Worked example

$19,902 a year,
from the defaults.

An example electrical contractor taking 40 calls a week, using the sourced defaults below. If it answered 80% of the calls it misses, it would keep about $15,921 of that a year. Your numbers will differ, so run your own below.

How $19,902 is worked out
StepResult
40 calls a week × 27% missed10.8 missed calls a week
× 52 weeks561.6 missed calls a year
× 45% new customers252.7 new callers
× 50% who never reach you again126.4 lost enquiries
× 45% booking rate56.9 service calls
× $350 each$19,902 a year

Calculator

Now use your
own numbers.

It starts on the electrical defaults. Change any field and the result updates as you type. The address bar keeps a shareable link.

Your numbers

Electrical starting values: swap in your own

Start from an industry

Defaults are conservative and sourced where a usable source exists. Where none does, they are marked as our estimate. Each field shows where its default comes from.

All calls to your business number, answered or not. Your phone system or carrier portal shows this.

Electrical default 40: MoxiSync estimate. Example volume of 40 inbound calls a week for a small, owner-led business. Replace it with your own phone log.

Rang out, went to voicemail or hung up waiting, including after hours.

= 10.8 missed calls a week

Electrical default 27%: Invoca (2022), as cited by The Open University's OpenLearn Create. Around 27% of calls to home-service companies go unanswered. Vendor-sourced; we use it as stated rather than the higher 62% figure often repeated online.

Leave out existing customers, suppliers, sales calls and wrong numbers.

Electrical default 45%: MoxiSync estimate. Under half of missed calls are new customers.

They don't call back, or they book someone else.

Electrical default 50%: MoxiSync estimate. Half of missed new callers never reach you again. Lower than the ~85% 'don't call back after voicemail' figure attributed to Dialzara (2023), because we could not verify that study.

Of new callers you do speak to, how many become a booked job or appointment.

Electrical default 45%: MoxiSync estimate. Just under half of new service enquiries become a booked job.

Typical first-job or first-visit revenue, before any repeat work.

Electrical default $350: Angi / HomeAdvisor electrician cost guide (2025 data). Average cost of about $350 for an electrician to visit and complete repairs (typical range $163–$538).

Estimated revenue at risk from missed calls

$19,902a year

$1,658 a month · about 56.9 service calls a year

You would keep$15,921about 45.5 service calls a year
Still at risk$3,980a year

Assumes an answered caller books at your usual rate of 45%.

How this is worked out
  1. 40 calls a week × 27% missed × 52 ÷ 1246.8 a month
  2. × 45% new customers21.1
  3. × 50% who never reach you again10.5
  4. × 45% you would normally book4.7 service calls
  5. × $350 average first job$1,658 / month
  6. × 12 months$19,902 / year
  7. × 80% answered (scenario)$15,921 kept

The link holds only these numbers, with no name, email or business details.

Email me a PDF of this estimate

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Close the gap

Find out where your calls slip.

The $249 Website & Lead-Flow Audit tests how a call or form actually reaches you, including after hours, and gives you a ranked list of fixes. Or bring these numbers to a free 20-minute call about a Tether pilot.

An estimate from the numbers above. It is not a forecast or a promise that any revenue can be recovered. Your figures stay in this browser unless you copy the link.

Why it happens

Where electrical calls
go unanswered.

01

Safety first

Phones stay off when someone is working on a live panel, so calls during jobs go to voicemail.

02

Small jobs, many calls

Outlets, breakers and light fittings bring lots of short calls. Each one is easy to miss and easy to lose.

03

Power-out urgency

A caller with no power can't wait long. If nobody answers, they ring someone else.

Make it yours

When to change
the defaults.

  • If EV chargers or panel upgrades make up much of your work, raise the job value and lower the booking rate.
  • Commercial callers often call back. If that is most of your work, lower the 'never call back' share.
  • If you share a phone with an office manager, use your missed rate during jobs, not the office's.

Tether / Sample conversation

See how Tether
would answer your call.

A sample conversation, written by us, showing how Tether, the MoxiSync AI receptionist, could handle a call you would otherwise miss and what your team would receive. It is not a recording or a live agent. Tether is offered through guided pilots that are scoped and tested with each business.

Sample conversationWritten by MoxiSync to show how Tether could handle this call. Not a recording, and not a real caller.

Monday, 12:30 pm · the electrician is on a job

  1. Tether · AI receptionist

    Thanks for calling. The electrician is on a job, so I'm taking messages. What do you need help with?

  2. Caller

    Half the outlets in my kitchen stopped working, and I can smell something burning near one of them.

  3. Tether · AI receptionist

    Please stop using those outlets. If you can do it safely, turn off that circuit at the breaker. If you see smoke or flames, call 911 now.

  4. Caller

    No smoke. I turned the breaker off.

  5. Tether · AI receptionist

    Thank you. I'm sending this to the electrician as urgent, with a burning smell and the circuit off. They'll call you back shortly.

Tether: Thank you. I'm sending this to the electrician as urgent, with a burning smell and the circuit off. They'll call you back shortly. Outcome: Urgent safety call passed to the electrician: burning smell

OutcomeUrgent safety call passed to the electrician: burning smell
  • Urgent safety
  • Burning smell
  • Circuit isolated
  • Emergency advice given
  • Passed to electrician
Illustrative. In a pilot, what Tether records and who it alerts are agreed and tested with you first. It only books appointments where a tested booking connection is in place.
Sample call with AI voices, not a real customer.

How Tether pilots work ↗

Where the defaults come from

Sources and
estimates.

We picked the conservative end of every range. Most published missed-call figures come from companies that sell answering services, so we say when a number is one of those, or our own estimate.

Default values for electrical
DefaultValueBasis
Calls a week40 a weekMoxiSync estimate. Example volume of 40 inbound calls a week for a small, owner-led business. Replace it with your own phone log.
Missed-call rate27%Invoca (2022), as cited by The Open University's OpenLearn Create. Around 27% of calls to home-service companies go unanswered. Vendor-sourced; we use it as stated rather than the higher 62% figure often repeated online.
New-customer share45%MoxiSync estimate. Under half of missed calls are new customers.
Never call back50%MoxiSync estimate. Half of missed new callers never reach you again. Lower than the ~85% 'don't call back after voicemail' figure attributed to Dialzara (2023), because we could not verify that study.
Booking rate45%MoxiSync estimate. Just under half of new service enquiries become a booked job.
Average first job$350Angi / HomeAdvisor electrician cost guide (2025 data). Average cost of about $350 for an electrician to visit and complete repairs (typical range $163–$538).

Common questions

Electrical missed calls,
answered.

Why $350?

Angi and HomeAdvisor's electrician cost guide reports an average of about $350 for an electrician to visit and complete repairs, with a typical range of $163 to $538.

Should I count supplier and inspector calls?

Count every missed call in the first box, then use the 'new customer' share to set them aside. That keeps the funnel honest.

Does this include safety-critical calls?

It treats every new enquiry the same. In practice, urgent safety calls should always go to a person. The demo below shows that handoff.

$249 / Website & Lead-Flow Audit

Check how calls reach you

A recorded audit of your website and enquiry path, including after hours, with a ranked list of fixes.

See the audit

Keep reading

Related.

Missing electrical calls?

Bring your numbers to a free 20-minute call. We'll look at where calls slip and whether a Tether pilot fits.

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