Crews on a roof
Owners and estimators are often up a ladder or driving between inspections when the phone rings.
Free tool / Roofing
What do missed calls cost a roofing company?
One missed storm call adds up.
Roofing has fewer calls than HVAC or plumbing, but each one is worth more, and storm weeks bring a rush of them. The default job value here is an average repair, not a full replacement, and the close rate is a cautious 30% because most roofing calls start as quote requests.
Run your numbersWorked example
$36,486 a year,
from the defaults.
An example roofing company taking 30 calls a week, using the sourced defaults below. If it answered 80% of the calls it misses, it would keep about $29,189 of that a year. Your numbers will differ, so run your own below.
| Step | Result |
|---|---|
| 30 calls a week × 27% missed | 8.1 missed calls a week |
| × 52 weeks | 421.2 missed calls a year |
| × 50% new customers | 210.6 new callers |
| × 50% who never reach you again | 105.3 lost enquiries |
| × 30% booking rate | 31.6 roof repairs |
| × $1,155 each | $36,486 a year |
Calculator
Now use your
own numbers.
It starts on the roofing defaults. Change any field and the result updates as you type. The address bar keeps a shareable link.
Estimated revenue at risk from missed calls
$36,486a year
$3,041 a month · about 31.6 roof repairs a year
You would keep$29,189about 25.3 roof repairs a year
Still at risk$7,297a year
Assumes an answered caller books at your usual rate of 30%.
How this is worked out
- 30 calls a week × 27% missed × 52 ÷ 1235.1 a month
- × 50% new customers17.6
- × 50% who never reach you again8.8
- × 30% you would normally book2.6 roof repairs
- × $1,155 average first job$3,041 / month
- × 12 months$36,486 / year
- × 80% answered (scenario)$29,189 kept
The link holds only these numbers, with no name, email or business details.
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An estimate from the numbers above. It is not a forecast or a promise that any revenue can be recovered. Your figures stay in this browser unless you copy the link.
Why it happens
Where roofing calls
go unanswered.
Storm surges
After hail or high wind, call volume can jump for days. That's exactly when a missed call goes to the next roofer.
Quote shoppers call several firms
Homeowners after a quote often ring three companies. The first to pick up usually gets the inspection.
Make it yours
When to change
the defaults.
- If most of your work is replacements, use your average replacement ticket and drop the booking rate to match your quote-to-signed ratio.
- Insurance work usually takes longer to close but is worth more. Model it separately.
- After a storm, run the calculator with that week's call count to see what the peak costs.
Tether / Sample conversation
See how Tether
would answer your call.
A sample conversation, written by us, showing how Tether, the MoxiSync AI receptionist, could handle a call you would otherwise miss and what your team would receive. It is not a recording or a live agent. Tether is offered through guided pilots that are scoped and tested with each business.
Sample conversationWritten by MoxiSync to show how Tether could handle this call. Not a recording, and not a real caller.
Thursday, 4:05 pm · the morning after a hailstorm
- Tether · AI receptionist
Thanks for calling. The team is out on inspections today, so I'm taking calls. How can I help?
- Caller
We had hail last night and I think some shingles are damaged. Can someone come and look?
- Tether · AI receptionist
I can set that up for the team to confirm. Is any water coming inside, or is it just the roof surface for now?
- Caller
No leaks yet, but I'll be filing an insurance claim.
- Tether · AI receptionist
Understood. I'll note it as storm damage with an insurance claim, no active leak, and ask the estimator to call you with inspection times.
Tether: Understood. I'll note it as storm damage with an insurance claim, no active leak, and ask the estimator to call you with inspection times. Outcome: Inspection request sent to the estimator: hail damage
OutcomeInspection request sent to the estimator: hail damage
- Hail damage
- No active leak
- Insurance claim
- Inspection request sent to estimator
Sample call with AI voices, not a real customer.
Where the defaults come from
Sources and
estimates.
We picked the conservative end of every range. Most published missed-call figures come from companies that sell answering services, so we say when a number is one of those, or our own estimate.
| Default | Value | Basis |
|---|---|---|
| Calls a week | 30 a week | MoxiSync estimate. Example volume of 30 inbound calls a week for a small, owner-led business. Replace it with your own phone log. |
| Missed-call rate | 27% | Invoca (2022), as cited by The Open University's OpenLearn Create. Around 27% of calls to home-service companies go unanswered. Vendor-sourced; we use it as stated rather than the higher 62% figure often repeated online. |
| New-customer share | 50% | MoxiSync estimate. Half of missed roofing calls are new enquiries: roofers see fewer repeat callers than HVAC or plumbing. |
| Never call back | 50% | MoxiSync estimate. Half of missed new callers never reach you again. Lower than the ~85% 'don't call back after voicemail' figure attributed to Dialzara (2023), because we could not verify that study. |
| Booking rate | 30% | MoxiSync estimate. Three in ten enquiries become a signed job, because most roofing calls start as a quote request. |
| Average first job | $1,155 | Angi roof repair cost guide (2025 data). Average roof repair of about $1,155 (typical range $393–$1,934). A repair, not a replacement, so it stays conservative. |
Common questions
Roofing missed calls,
answered.
Why use a repair value for roofing?
Angi's 2025 roof repair guide puts the average repair at about $1,155. Replacement tickets are much larger, but not every caller needs one. Starting from a repair keeps the estimate conservative.
Why is the booking rate only 30%?
Roofing calls are often quote requests, and homeowners compare several firms. We use 30% as a cautious default. Replace it with your own quote-to-signed rate.
Does this include storm-chasing competitors?
No. It only counts callers you never speak to. It doesn't model price competition.
$249 / Website & Lead-Flow Audit
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Related.
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