Providers in treatment
Injectors and aestheticians can't stop a treatment to answer the phone.
Free tool / Med spa
What do missed calls cost a med spa?
Price-checkers book with whoever answers.
Med spa callers often start with a price question and book with the first clinic that gives them a clear answer. Injectors are with clients, so the phone often goes to the front desk or to voicemail. The default here is a single neurotoxin treatment, not a client's yearly spend, so it understates what a regular client is worth.
Run your numbersWorked example
$36,192 a year,
from the defaults.
An example med spa taking 80 calls a week, using the sourced defaults below. If it answered 80% of the calls it misses, it would keep about $28,954 of that a year. Your numbers will differ, so run your own below.
| Step | Result |
|---|---|
| 80 calls a week × 25% missed | 20 missed calls a week |
| × 52 weeks | 1,040 missed calls a year |
| × 40% new customers | 416 new callers |
| × 50% who never reach you again | 208 lost enquiries |
| × 40% booking rate | 83.2 treatments |
| × $435 each | $36,192 a year |
Calculator
Now use your
own numbers.
It starts on the med spa defaults. Change any field and the result updates as you type. The address bar keeps a shareable link.
Estimated revenue at risk from missed calls
$36,192a year
$3,016 a month · about 83.2 treatments a year
You would keep$28,954about 66.6 treatments a year
Still at risk$7,238a year
Assumes an answered caller books at your usual rate of 40%.
How this is worked out
- 80 calls a week × 25% missed × 52 ÷ 1286.7 a month
- × 40% new customers34.7
- × 50% who never reach you again17.3
- × 40% you would normally book6.9 treatments
- × $435 average first job$3,016 / month
- × 12 months$36,192 / year
- × 80% answered (scenario)$28,954 kept
The link holds only these numbers, with no name, email or business details.
Email me a PDF of this estimate
Close the gap
Find out where your calls slip.
The $249 Website & Lead-Flow Audit tests how a call or form actually reaches you, including after hours, and gives you a ranked list of fixes. Or bring these numbers to a free 20-minute call about a Tether pilot.
An estimate from the numbers above. It is not a forecast or a promise that any revenue can be recovered. Your figures stay in this browser unless you copy the link.
Why it happens
Where med spa calls
go unanswered.
Evening research
Many new clients look up treatments in the evening and call when the clinic is closed.
Price questions
"How much is Botox?" calls are short but frequent. A caller who doesn't get an answer simply calls the next clinic.
Make it yours
When to change
the defaults.
- If you track average spend per new client in the first year, use that instead of a single treatment.
- If memberships are a big part of your revenue, a new client's value is much higher than $435.
- If you take lots of booking requests online, count only phone enquiries here.
Tether / Sample conversation
See how Tether
would answer your call.
A sample conversation, written by us, showing how Tether, the MoxiSync AI receptionist, could handle a call you would otherwise miss and what your team would receive. It is not a recording or a live agent. Tether is offered through guided pilots that are scoped and tested with each business.
Sample conversationWritten by MoxiSync to show how Tether could handle this call. Not a recording, and not a real caller.
Friday, 6:20 pm · the clinic closed at six
- Tether · AI receptionist
Thanks for calling. The clinic is closed for the evening, but I can take a request for the team. What are you interested in?
- Caller
I was wondering how much Botox costs, and whether you have anything next week.
- Tether · AI receptionist
Pricing depends on the treatment area and is confirmed at your consultation. I can ask the team to call you with prices and times. Have you had treatment with us before?
- Caller
No, it'd be my first time. Afternoons are better for me.
- Tether · AI receptionist
Thank you. I've noted a new client asking about neurotoxin pricing, with afternoons next week preferred. The team will call you tomorrow to confirm.
Tether: Thank you. I've noted a new client asking about neurotoxin pricing, with afternoons next week preferred. The team will call you tomorrow to confirm. Outcome: New-client request: neurotoxin pricing, afternoons next week
OutcomeNew-client request: neurotoxin pricing, afternoons next week
- New client
- Neurotoxin pricing
- First treatment
- Afternoons next week
- Callback tomorrow
Sample call with AI voices, not a real customer.
Where the defaults come from
Sources and
estimates.
We picked the conservative end of every range. Most published missed-call figures come from companies that sell answering services, so we say when a number is one of those, or our own estimate.
| Default | Value | Basis |
|---|---|---|
| Calls a week | 80 a week | MoxiSync estimate. Example volume of 80 inbound calls a week for a small, owner-led business. Replace it with your own phone log. |
| Missed-call rate | 25% | MoxiSync estimate. We found no independent study of med spa missed-call rates; vendor blogs assume 28–41% without sources. We use 25%. |
| New-customer share | 40% | MoxiSync estimate. Four in ten missed calls are new clients; the rest are rebookings and existing clients. |
| Never call back | 50% | MoxiSync estimate. Half of missed new callers never reach you again. Lower than the ~85% 'don't call back after voicemail' figure attributed to Dialzara (2023), because we could not verify that study. |
| Booking rate | 40% | MoxiSync estimate. Four in ten new enquiries book a first treatment, since many start with a price question. |
| Average first job | $435 | American Society of Plastic Surgeons, neurotoxin cost statistics. Average fee of $435 for a neurotoxin (Botox-type) treatment, the most common med spa service. Uses one treatment, not a client's yearly spend. |
Common questions
Med spa missed calls,
answered.
Why $435?
The American Society of Plastic Surgeons lists an average fee of $435 for neurotoxin treatments such as Botox. It is one treatment, not a client's yearly spend.
Where does 25% come from?
We could not find an independent study of med spa missed-call rates. Vendor blogs assume 28–41% without citing sources. We use 25% and mark it as our estimate.
Can an AI receptionist answer treatment questions?
Only within limits you approve: hours, general pricing and booking requests. Medical questions should go to a qualified provider.
$249 / Website & Lead-Flow Audit
Check how calls reach you
A recorded audit of your website and enquiry path, including after hours, with a ranked list of fixes.
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Related.
Missing med spa calls?
Bring your numbers to a free 20-minute call. We'll look at where calls slip and whether a Tether pilot fits.