Operational friction / Clinics
Patients nobody followed up.
See where it stalls.
Past patients disappear into old records, and nobody can see who was never followed up.
Someone asked once and never heard back. Bringing that up again needs consent, relevance and timing.
Follow-up must respect consent, relevance, and the clinic's own policies. Past contact does not imply permission for unlimited outreach.
02 / How we look at it
See it clearly.
Change it carefully.
The sequence is intentionally small: understand the path that exists today, steady the step that keeps breaking, then check how it behaves before adding anything else.
Agree who to contact
Decide with the clinic which past patients are appropriate to contact, based on consent, appointment history, timing, and the communication preferences already on file.
Prepare
Set up a plain appointment reminder path with staff review before sending, clear opt-out handling, and an easy way to book again.
Test
Start with a small approved group and review replies, opt-outs, bookings, and staff workload before sending anything wider.
Patients nobody followed up / Next step
