Operational friction / Clinics
Dormant patients.
Make the handoff visible.
Past patients disappear into old records even when they would come back with the right reminder.
Repeat revenue is usually cheaper than new demand. It needs segmentation, timing, and follow-up.
Reactivation must respect consent, relevance, and the clinic’s policies. Past contact does not imply permission for unlimited outreach.
02 / Investigation sequence
See it clearly.
Change it carefully.
The sequence is intentionally small: understand the existing path, stabilize the handoff, and verify behavior before adding complexity.
Segment
Define a clinically and operationally appropriate dormant group using consent, service history, timing, and communication preferences.
Prepare
Create a relevant reminder path with staff review, opt-out handling, and a clear return-to-booking experience.
Test
Start with a small eligible segment and review responses, opt-outs, bookings, and staff workload before expanding.
Dormant patients / Next step