The brief
Experience concept / Aesthetics
VELA
Help someone explore a personal skin concern and understand how to begin a consultation.
The approach
Pair a distinctive visual identity with concern-led discovery and a considered consultation journey.
The intended benefit
Make an unfamiliar care journey easier to approach and discuss.
Original MoxiSync concept. This study describes design intent, not a deployed client project or measured business result.
Decisions behind the design.
01 / DESIGN DECISION
A recognizable first impression
Light, portraiture and typography establish the visual identity without hiding the path into the site.
02 / DESIGN DECISION
Begin with the person
Concern-led exploration offers a starting point before asking visitors to choose a treatment.
03 / DESIGN DECISION
Carry the experience through
Consultation and arrival studies connect the digital introduction to the atmosphere of the space.
Keep exploring.
All work ↗Working through a similar problem?
Tell us about the people, the current process, and what needs to change.