01
Where it usually stalls
The visitor has enough intent to compare contractors, but the quote path feels like a generic contact page. If the next step is not obvious, they keep looking.
02
What to inspect first
Start with the mobile homepage, service pages, storm-damage pages, and the form confirmation. Then check where the lead lands internally.
03
Smallest useful fix
Create one dedicated quote path with fast intake, clear confirmation, and one list the owner can check before rebuilding the whole website.