Operational friction / Clinics
Booking friction.
Make the handoff visible.
People show interest from search, ads, referrals, or social, then hit a booking path with too many steps.
The clinic may already have demand. The weak point is turning that demand into confirmed appointments.
A better booking path can reduce avoidable friction. It cannot manufacture qualified demand by itself.
02 / Investigation sequence
See it clearly.
Change it carefully.
The sequence is intentionally small: understand the existing path, stabilize the handoff, and verify behavior before adding complexity.
Observe
Walk the mobile path from service interest to selected time, confirmation, reminder, and staff handoff.
Simplify
Remove fields and decisions that are not needed before commitment, while keeping the context staff genuinely needs.
Test
Track completed, abandoned, rescheduled, and staff-assisted bookings without claiming demand the business did not have.
Booking friction / Next step